SSO on the web - facebook vs linkedin
In one of my previous posts, I dug up the presentation about openID. The platform of openid might not be as succesfull, the idea of a shared source of identity, used by 3rd party sites & platforms definitely found its place on the web…
Over the last year, Facebook has become increasingly dominant in terms of being used as the user identity and login on third-party sites. […]
Now, it looks like another site is gaining ground in another realm. Career-centric social network LinkedIn is growing as the login of choice for business-to-business (B2B) sites, proving once again that users prefer certain identities for certain online activities.
A crucial question will be on how and if this technique will be adopted on business critical applications… Is there a posibility that the eID will be replaced by facebook log-in for filling in the Belgian Tax form? Or that payments will be signed with the linkedin account rather than a, ISABEL card?
In any case, the reduction of online identity owners has the potential to to have few, but trustworthy online identities… hopefully the opportunity is seized!
